peggy wong | bluepoolroad

An award-winning designer and former Deputy Art Director for Martha Stewart in New York, Peggy launched her own design studio and product line bluepoolroad in 2009. Over a decade of experience with some of the world’s most recognized brands, she has traversed the nuances of typography and art direction with fluency. From Victoria's Secret Beauty to Target, Peggy brings a highly refined sensibility with the credentials to back it up. A graduate of Rochester Institute of Technology (with the Chair’s award for excellence in graphic design), she was also a faculty member at the Art Institute of California. Her past and present clients include Aroma Naturals, Bath & Body Works, Bon Appétit magazine, Chanel, Coca-Cola Company, Emotional Branding, Guess?, Halston, IBM, Reebok, Williams-Sonoma, Pure Plant Spa, Target, Tumi, Victoria's Secret Beauty, and more.

Shortly after bluepoolroad's launch, Peggy was handpicked from hundreds as one of the three artists to represent Crane & Co's new STUDIO collection. She is now a member of Crane's stationery design team and her letterpress line is available exclusively through Crane & Co. A bluepoolroad rug collection was added in 2010 to punctuate the brand's creative offerings. Peggy also collaborates with paperless post and announced her online Designer Series in early 2011.

Her passion for photography never far behind, Peggy’s visual blog - on bluepoolroad - became the perfect outlet to showcase her work. With a keen and well-curated eye, it seems inevitable that Peggy's passion for design, together with her love of spontaneity, finally led her back to photography. Peggy added photography to her repertoire and launched her long-awaited photography site in 2011.

Peggy continues to art direct photo shoots and design for clients in areas of branding, packaging, print, and web. Besides penning her own blog, Peggy is also a contributing blogger for FLOR.

Peggy has been featured in Communication Arts, Print, Step, Dwell, C magazine, Los Angeles Magazine, Real Simple, Design*Sponge, Apartment Therapy, Daily Candy Weddings, Martha Stewart Weddings, Town & Country Weddings, C Weddings, Brides, and more.